Just days after a Mexican influencer was tragically killed during a livestream, another shocking loss has rocked Latin America.
Maria Jose Estupiñan, a 22-year-old Colombian social media personality and college student, was shot and killed on May 15 at her home in Cúcuta, a city near the Venezuelan border.
Authorities say the gunman showed up at her door pretending to be a delivery man. Moments later, he pulled out a weapon and shot her multiple times. Maria Jose was rushed to the hospital but later died from her injuries.
Security footage captured the terrifying moments—her screams could be heard as the suspect fled the scene.
Police believe this may have been a case of femicide—a violent act committed against a woman, often by someone close to her. Officials confirmed that Maria Jose had filed several complaints about domestic abuse in the past. Her ex-partner, now considered a suspect, had reportedly stalked and abused her before.
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In a heartbreaking twist, Maria Jose had just won a domestic violence case one day before her murder and was set to receive a financial reward for her bravery in standing up against abuse.
“She did everything right,” said Alejandra Vera, head of the women’s rights group Mujer Denuncia y Muévete (“Women Report and Move”). “She reported the abuse. She asked for protection. She fought to live free from violence. And the system still failed her.”
Maria Jose’s death came just two days after a similar tragedy in Mexico, where 23-year-old beauty influencer Valeria Marquez was gunned down during a TikTok livestream from her salon in Jalisco.
Valeria had previously expressed fears that someone was looking for her—posing as a delivery driver and asking questions. In what seemed like a chilling premonition, she said during the live video, “Maybe they were going to kill me.” Minutes later, she was shot and killed on camera.
Both women were young, ambitious, and vocal about their safety concerns. And now, both are gone.
As investigations continue in both countries, women’s rights advocates are demanding urgent action and stronger protection for women, especially those who are being threatened or harassed.
The heartbreak is real, and so is the outrage. For many, these tragedies are a painful reminder that speaking up isn’t always enough—and that real change is still desperately needed.
